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Websites with a pulse / Founder-led strategy, design + development

Websites that look like you— and make sense to the right people.

I design and build websites for artists, cultural brands and growing businesses. The work can be expressive, practical or both. What matters is that people understand who you are, trust the experience and know what to do next.

See selected work Tell me about your project

Raw business input

  • Too much to explain
  • Mixed audience
  • Unclear offer
  • No obvious next step
The clarity engine
01 / What A clear offer
02 / Who The right people
03 / Why A reason to choose
Choose

Decision path

  1. Attention
  2. Understand
  3. Trust
  4. Choose
One clear next step
Diagnose Clarify Structure Build

01 / Selected work

Proof before
the pitch.

Founder-built client work, shown through the live website and the thinking behind it.

Fortepiano Academy live website homepage shown in a browser.

Client / Founder-built business / Live / Education

Fortepiano Academy

A private teaching practice without a clear digital enrolment path

Turning a private teaching practice into a structured education brand, enrolment experience and digital system.

  • Strategy
  • Positioning
  • Identity
  • UX
Visit live site View case study

One real business, one working website, and a clear account of the decisions behind it.

View the case study →

02 / The problem

A beautiful website that says nothing is still expensive silence.

Someone hears about the business, searches for it and lands on the site. Within seconds they decide whether it feels credible, relevant and worth contacting. WGS improves that whole path.

01

Unclear offer

People cannot quickly tell what you do or why it matters.

02

Weak structure

Important information exists, but not in the order people need it.

03

Low trust

The business is stronger than its digital presence makes it look.

04

No conversion flow

Attention arrives, wanders and leaves without a decisive next step.

03 / Website Diagnosis

See what’s actually holding the site back.

A focused review for the buyer who knows something is wrong but does not yet know what to fix.

Your diagnosis deliverable

Find the leak before rebuilding.

An audit separates surface-level visual issues from deeper problems in messaging, trust, mobile experience and conversion flow.

  • UX + hierarchy
  • Messaging
  • Trust
  • Conversion path
  • Priority fixes
Fixed price$400 AUD
Request Diagnosis ↗

03 / What I build

One core system.
Every layer aligned.

A website performs better when strategy, identity, interface and acquisition are not designed as separate worlds.

01

New websites + rebuilds

Custom websites that make the offer clear and give people an obvious route to book or enquire.

  • Page planning + copy structure
  • Responsive design
  • Custom development
  • Launch setup
02

Brand + interface identity

A recognisable visual system built to work across the website, not just in a logo file.

  • Positioning direction
  • Logo refinement
  • Colour + typography
  • Reusable design system
03

SEO foundations

The practical groundwork that helps Google and the right people understand the business.

  • Search-friendly page structure
  • Metadata + headings
  • Local search setup
  • Indexing foundations
04

Booking + measurement

The connections that turn a finished website into a working part of the business.

  • Booking or enquiry flow
  • Analytics setup
  • Domain connection
  • Professional email setup
Liana, founder and creative director of Web Girl Studio, looking to the right under red light
Liana / Founder / Creative DirectorWeb Girl Studio / Sydney

04 / Founder-led studio

Creative instinct.
Strategic logic.
Built by the
same person.

Liana / Founder / Creative Director

I move between strategy, art direction, UX, design and development, so the idea does not get diluted as it passes from one discipline to another. The work stays visually distinctive, commercially clear and technically real.

  • Strategy
  • Art direction
  • UX
  • Design
  • Development

05 / What you get

A finished website.
Ready to work.

The exact scope changes, but every item below is a real deliverable—not an abstract agency promise.

01Custom website
02Responsive design
03Domain setup
04Professional business email
05Service pages
06Booking or enquiry flow
07Analytics
08SEO foundations
09Launch setup

06 / The method

Creative, but never confusing.

The visual idea matters, but it is only one part of the job. I also plan the pages, organise the content, design the mobile experience and build the final website. You work with one person from the first idea to launch.

Start with diagnosis ↗
01

Understand

Understand the business and audience.

02

Plan

Plan the pages and user journey.

03

Create

Create the visual direction.

04

Build

Design and build the website.

05

Test

Test, launch and refine.

07 / Investment

Choose the level.
Keep the logic.

Every scope begins with the same principle: fix the most important business problem before adding more deliverables.

Stop losing trust

Foundation

AUD $2.5–4kProject range

A focused 1–3 page website for a clear offer, professional presence and direct enquiry path.

  • ✦Website audit + basic strategy
  • ✦Light brand direction
  • ✦Mobile optimisation
  • ✦SEO essentials
  • ✦Enquiry setup
Enquire about Foundation ↗
Most complete

Turn traffic into enquiries

Growth System

AUD $5–8kProject range

A complete website system for a service business ready to sharpen its position and grow.

  • ✦Deep business diagnosis
  • ✦4–7 page website
  • ✦Offer + messaging clarity
  • ✦Conversion architecture
  • ✦Analytics + funnel setup
Enquire about Growth System ↗

Lead the category

Authority System

AUD $9–12k+Project range

A premium identity and digital system built to make an established business feel unmistakable.

  • ✦Advanced brand strategy
  • ✦Full visual identity
  • ✦Multi-page website
  • ✦Expanded SEO structure
  • ✦Post-launch optimisation
Enquire about Authority System ↗
Not sure what needs fixing?

Website Diagnosis

A focused review of message, trust, structure, mobile experience and conversion flow.

AUD $400 Request audit ↗

Studio note / AI + value

Why WGS does not sell $300 websites.

WGS uses AI because it is useful. That does not make the project worth less.

A professional website is not priced according to how many hours someone spends manually pushing pixels. Its value comes from the quality of the thinking, the decisions being made, the level of execution and the business problem being solved.

Read how WGS uses AI

AI can accelerate research, generate alternatives, assist with production, test directions, help organise information, support development and reduce repetitive work.

A proper WGS project still involves:

  • understanding the business
  • researching the market and audience
  • defining the offer and message
  • planning the information architecture
  • designing the user journey
  • developing creative directions
  • establishing typography, colour, imagery and visual language
  • designing responsive interfaces
  • considering motion and interaction
  • building and integrating the site
  • setting up forms, booking, analytics, SEO and other required systems
  • testing usability, responsiveness and performance
  • refining the final result

AI can make parts of this process faster. It does not remove the need for judgment.

It does not decide what is appropriate for a specific business, what should be removed, what should be emphasised, how a brand should feel, what a user needs to understand first, or whether a creative idea is actually worth implementing. Those decisions remain the work.

WGS uses AI in the same way a modern studio uses design software, development frameworks, 3D tools, motion libraries, analytics platforms and automation. The tool changes the workflow. It does not replace the creative direction.

In practice, this means WGS can explore more ideas, test more possibilities and move from strategy to execution faster than a traditional process that relies on manual production at every stage.

That efficiency benefits the client. It allows more time to be spent on the parts of the project that actually require thought: direction, judgment, refinement and execution.

A $300 website is usually priced around speed, templates and minimal involvement. WGS is priced as a professional creative and strategic project.

The difference is not whether AI was used. The difference is how much thinking, specificity and responsibility goes into the result.

The standard

“I’d rather build the right thing than make the wrong thing prettier.”
Clear enough to understand.Distinct enough to remember.Structured enough to perform.

08 / Questions

Before we
begin.

Websites are the core offer. Branding, SEO and connected business tools are added only when the project needs them.

I preserve usable brand assets and recommend refinement only when the existing system weakens the website.

Sometimes. The $400 Website Diagnosis shows whether targeted fixes or a full rebuild make more sense.

Most WGS builds take around 2 to 4 weeks. Larger or unusually complex projects may take longer.

Yes, when editing is part of the agreed build. The right setup depends on how often you need to change content.

09 / Start

Let’s build the thing
people remember.

Tell me where the business is now, what feels wrong and what the website should make possible.

Direct contact
Phone0482 176 777↗ Emailhello@webgirl.studio↗ Instagram@webgirlstudio↗

Sydney, Australia
Working Australia-wide

New project enquiries welcome

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